September 27, 2018

What is SEO?

What is SEO?

SEO is a commonly used acronym used in the digital marketing world, but what exactly is Search Engine Optimization a.k.a. SEO

What is SEO or Search Engine Optimization?

This definition might not be met with open arms from our competitors, however, most SEO errors we find are websites that are not properly configured during the design phase.

Why do we say this?

Many web designers learn the basics of web design and offer services to customers without a thorough understanding of the tasks.  Basically, lack of knowledge.

However, on the other hand, some web design firms will do this as a marketing strategy.  After they launch your website, you look on Google and can’t find your website.  You call your web design firm and they respond saying, “for a website to rank, you must have SEO services,” costing hundreds of dollars monthly.  It’s an easy way to get more business from you.

Yes, it is true; there are a lot of stupid web designers or web designers that lack ethics and use their customers lack of knowledge to bilk more money out of you for work that should have already been done during the design phase.

Truthfully, proper web design, good website hosting and properly indexing your website with the major search engines are a big step to sufficient online visibility for most small business.  The most important thing for local small businesses are to be indexed in maps.

Having said that; what does SEO or Search Engine Optimization involve?

It involves the basics as discussed, proper configuration, good hosting and properly indexing the site with the search engines.  To further enhance your rankings in search results commonly used and effective strategies are:

  1. Fast Load Time -Optimize your website for speed
  2. Sufficient Search Engine Friendly Content – Google popularize the phrase “content is king”
  3. Use of Proper Keywords
  4. Inbound Links
  5. Social Media Presence
  6. Press Release Distribution
  7. SEO Hosting – protect your website from malware – optimize for the best speed – use of CDN
  8. Maps Integration

We could write a book about the topic of SEO, but we will attempt to keep it short but thorough.

Issues to avoid that are the cause of low search engine rankings:

  • Website Builders
  • Excessive Graphics
  • Missing Alt Tags on Photos
  • Slow Hosting Services
  • Lack of Website Security
  • Lack of Website Hosting Security
  • Lack of Inbound Links
  • Insufficient Content or Lack of Useful Content

Our recommendations for an SEO expert:

  • Use an SEO consultant that is SEO Certified
  • Use an SEO consultant that can illustrate his/her knowledge of SEO
  • Use an SEO Expert that has been in the business for a significant period of time.

Great web design will have a positive affect relating to SEO, however, poor web design will be the cause of most SEO or search engine rankings issues.

Therefore, picking the proper web design firm is critical to a successful online experience.

Again, if you have a website that does not rank well with the search engines, it is more than likely due to poor web design.  That is not intended to imply that a poor website needs a new website.  Depending on the website and the CMS, it might be possible that the existing site could be revised to correct the negative issues.

We have a Free Website Scanner on our website that will tell issues that are affecting your website.  We encourage you utilize the scanner to detect errors that might be creating negative issues.  If you need help, we are here to assist your with high rankings.


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